What began as single video project back in 2016 grew into a four year relationship that gave us the opportunity to support Orgain’s rapid growth from small nutrition brand to category leadership and an acquisition by Nestlé. During our incredible partnership, we helped elevate the brand strategically, emotionally and visually with everything from product campaigns to brand identity to packaging design to video content, including the following film (currently with over 8.5 million views) that tells the remarkable story of Orgain’s founder, Dr. Andrew Abraham, and establishes the purpose-driven nature of the brand.
Our original video project was intended to simply position Orgain’s plant-based protein as a cleaner and more delicious option with none of the gritty texture found in other powders. Shortly after the project ended, however, we realized the video’s tagline had the potential to become something bigger: a brand platform that could rally consumers around Orgain’s impossibly high quality and standards. From there, we began a multi-year journey to establish a vibrant identity for the platform, including developing design and photography guidelines and content.
We created countless smaller campaigns over the years for various products in Orgain’s portfolio. Sometimes these were primarily social and digital in nature. Sometimes eComm focused. And others were integrated across multiple media touch points, like this campaign for Orgain’s kids protein line that launched during the spring sports season. The video itself juxtaposes a more anthemic, Gatorade-like sensibility with the endearing reality of youth sports.
Throughout our partnership, we prided ourselves on our ability to wear a lot of hats for Orgain and support the brand in whatever capacity they needed. Sometimes this included operating as an “internal” creative director and working with their other agency partners to ensure consistency across the brand. And sometimes this included quick packaging design sprints for new products that helped them pressure test visual language and messaging. These internal exercises weren’t always intended to be “produced,” but we were still happy to explore what’s possible and work out the kinks in the process.
Founder’s Story
Noah Clark, Writer & Art Director
Get Picky With Your Protein
Ari Levi, Writer
Noah Clark, Art Director & Creative Director
Brand Guidelines
Noah Clark, Writer & Art Director
Feed Their Fun
Ari Levi, Writer
Noah Clark, Art Director & Creative Director
Jorge Lamora, Illustrator
Website
Fabien Dodard, Design
Noah Clark, Creative Director
Packaging
Jorge Lamora, Designer
Fabien Dodard, Designer
Noah Clark, Creative Director