Local Motors

Local Motors may be the most innovative brand you've never heard of. They don't "manufacture" vehicles. They print them. And come upgrade time, they don't accept trade-ins. They melt your car down and reprint it. This entire process is a giant middle finger to the auto industry as we know it, and it's a story that had yet to be told. We refreshed their strategy, identity and voice in order to help them put the world on notice that the future has indeed arrived.