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In 2019, Odell Brewing Company’s passion for fermentation and innovation inspired them to swap hops for grapes and try their hand at making wine. We helped them develop an identity system that, much like the natural world, reflects a brand that will be living, breathing and evolving. The packaging design itself is inspired by self-organizing biological systems found in nature, a phenomena that creates pattern and order within seemingly spontaneous and chaotic forces.
And if case studies are your thing, the following video gives you a sense of how all the work on this page came together, from sketch to final can design and campaign.
Noah Clark, Creative Director
Josh Jevons, Design
Kate Kayne, Copy
Fabien Dodard, Development
Lindsay Nelson, Strategy
Jen Miller, Account